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General Mills brews up beer of champions

By Jeremy Gerrard
August 14, 2015

It might not go great with milk, but the iconic cereal brand Wheaties has teamed up with Minneapolis, MN-based craft brewery Fulton to create a limited edition beer, according to General Mills, manufacturer of Wheaties which made the announcement in its blog this week.

The new limited-edition beer will be named HefeWheaties, a reference to the south German style of beer called hefeweizen that is typically made using 50 percent or more malted wheat.

 General Mills says Wheaties won’t actually be in the beer and the cereal’s connection beyond the wheat commonality is unclear. The beer will be available for a limited time sold in 4-pack 16oz. cans only in Minnesota. 

KEYWORDS: alcoholic beverage beverage beverage industry

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Jeremy Gerrard was Food Engineering's Digital/Online Editor. He is a graduate of Auburn University with a degree in journalism. His previous work experience includes years spent as a reporter with the Daily Local News out of Chester County, PA. In addition to writing feature articles for Food Engineering, Jeremy covered the Dry Processing, Field Reports and People and Industry news sections.

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