Lay’s announces 2015 ‘Do Us A Flavor’ winner
In the potato chip showdown that pitted regional food favorites against each other, the southern comfort flavor combination of biscuits and gravy proved to be America’s fan favorite.
Indiana’s Hailey Green, who submitted the idea for Lay’s Southern Biscuits and Gravy chips, will take home $1 million as the winner of this year’s annual Lay’s “Do Us A Flavor” contest. The winning flavor will remain on store shelves following the completion of the contest.
Green’s flavor combo beat out three other finalists: Wavy West Coast Truffle Fries, New York Reuben and Kettle Cooked Greektown Gyro Flavored Potato Chips.
PepsiCo, owner of Lay’s, has held "Do Us A Flavor" contests in numerous countries with consumers suggesting millions of ideas for chips flavors around the world. In July 2012, the Lay's brand launched its first "Do Us A Flavor" contest in the US, which resulted in Lay's Cheesy Garlic Bread submitted by Karen Weber-Mendham, a children's librarian from Land O'Lakes, WI, being selected as the first million-dollar winner. The contest returned to the US for a second time in January 2014 with Lay's Kettle Cooked Wasabi Ginger, submitted by Meneko Spigner McBeth of Deptford, NJ, crowned the winner.