Lay’s reveals ‘Do Us A Flavor’ finalists
Lay’s unconventionally flavored potato chip contest is back, and this year’s finalists a sure to create a buzz from consumers—capturing the taste of comfort cooking and highlighting regional flavors that are sure to win fans across the country.
Out of millions of submissions, the four finalists vying for the $1 million grand prize are: Wavy West Coast Truffle Fries, Southern Biscuits and Gravy, New York Reuben and Kettle Cooked Greektown Gyro Flavored Potato Chips. The products hit store shelves this month and fans can vote for their favorite through Oct. 18.
“From a New York deli, to a local Greek hot spot, to grandma's kitchen, to hideaways along the West Coast — this year's finalists were inspired by some of the most flavorful places in America,” said Jeff Klein, vice president of marketing, Frito-Lay, North America. “It's now in the hands of potato chip lovers across the country to determine our 'Do Us A Flavor' winner – we can't wait to see which favor comes out on top.”
PepsiCo, owner of Lay’s, has held "Do Us A Flavor" contests in numerous countries with consumers suggesting millions of ideas for chips flavors around the world. In July 2012, the Lay's brand launched its first "Do Us A Flavor" contest in the US, which resulted in Lay's Cheesy Garlic Bread submitted by Karen Weber-Mendham, a children's librarian from Land O'Lakes, WI, being selected as the first million-dollar winner. The contest returned to the US for a second time in January 2014 with Lay's Kettle Cooked Wasabi Ginger, submitted by Meneko Spigner McBeth of Deptford, NJ, crowned the winner.