While many industries struggle with economic and market challenges, a new report from CRB finds that pet food manufacturers are racing to add capacity to meet consumer demand for high-quality products, driven by “the humanization of pet food.” 

Six new pet care businesses from across Europe and North Africa will partner with Purina to support the development of new products and services.

The raw pet food segment is expected to continue growing as it has for the past decade. Consumers are attracted to this pet diet due to the products being free from preservatives, synthetic additives, grains, fillers and any meat by-products. Raw pet food contains high-quality meat and vegetables. It is immediately frozen after it is prepared, which preserves its freshness.

The raw pet food segment is expected to continue growing as it has for the past decade. Consumers are attracted to this pet diet due to the products being free from preservatives, synthetic additives, grains, fillers and any meat by-products. Raw pet food contains high-quality meat and vegetables. It is immediately frozen after it is prepared, which preserves its freshness.

The pet food industry only shows signs of growth for the foreseeable future. In 2020, even with the supply chain issues, there were no signs of a slowdown in this segment.

As the pet food industry has grown, so has the need for quality ingredients. Pet food brand owners seek natural foods with high protein and clean label options as owners treat their dogs and cats as family members.

For many of today’s pet owners, just serving up Fido’s food in a bowl is not enough. Consumers want their pet’s mealtime to move from mediocre to meaningful.

KLN Family Brands wasn’t looking for just another plant when it partnered with CRB for a new facility.