Articles Tagged with ''direct-to-consumer''

In the wake of the coronavirus pandemic, many grocery retailers have made the decision to cancel semi-annual shelf resets, slamming the brakes on planned new product and line extension launches. This leaves consumer goods companies wondering what to do with the pipeline of innovation and provides an opportunity to review short-term innovation, its role in the market, and new approaches to product or varietal introduction, through the eyes of the end consumer.

 In a recent study, half of global consumers polled said they were willing to buy groceries online. 

Top companies are identifying and engaging with customers and focusing on innovation that directly reaches them.