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Home » Authors » Katie Thomas

Katie Thomas

Articles

ARTICLES

Greg Portell and Katie Thomas
Innovation

Product innovation in the time of COVID-19

New product launches face difficult road during pandemic
Greg Portell Katie Thomas
April 8, 2020

In the wake of the coronavirus pandemic, many grocery retailers have made the decision to cancel semi-annual shelf resets, slamming the brakes on planned new product and line extension launches. This leaves consumer goods companies wondering what to do with the pipeline of innovation and provides an opportunity to review short-term innovation, its role in the market, and new approaches to product or varietal introduction, through the eyes of the end consumer.


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