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The future of fresh food confronts a strong challenge from frozen and plant-based alternatives that are benefiting from shifting consumer behaviors and purchase patterns, according to new research by Deloitte.
Fresh fruits and vegetables have been part of humankind’s diet for millennia. This started with the hunter-gatherers and has progressed through to today where crops are grown and eaten fresh all over the world.
Preserving freshness is the most important attribute for overall product satisfaction, followed by easy-to-carry and easy-to-reclose, according to MeadWestvaco (MWV) Corp.’s annual consumer satisfaction study.