Print-on-demand isn't just for books
Some proactive food manufacturers are taking advantage of label POD. “To include a new line of chocolate covered confections in the Christmas catalog, we had to expedite label completion,” says Brian Jefferson, chairman of Sanders Candy, a
The quick turnaround and short production runs possible with label POD also helps Sanders Candy take advantage of niche market opportunities it would otherwise miss.
“We use POD to re-label product when we want to do a blowout sale or limited time offer for local or national retailers,” says
When Sanders started a new line of chocolate covered confections, bringing in the supplier from the design phase helped reduce labeling costs by up to 33%, says
POD labels also help with regulatory requirements. Full material traceability, or back-tracking the supply chain and handling of all of a product’s raw materials, can also help to prevent or limit potential recall if there’s ever a question of sub-par product, materials or processes.For more information, visit American Label & Tag, 1-800-641-8247.