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Snyder’s-Lance, Inc. adds new snack division

By Jeremy Gerrard
Snyderâ??s-Lance, Inc. adds new snack division
February 6, 2015

Snyderâ??s-Lance, Inc. adds new snack divisionWith a focus on developing innovative snacks capturing emerging consumer trends, Snyder’s-Lance, Inc. has introduced a new snack food division known as Clearview Foods.

The new division will focus on better-for-you snacking products and concentrate on growing the Snack Factory Pretzel Crisps, Eat Smart and Late July Organic Snacks products.

“With our new Clearview Foods division, we are in a stronger position to satisfy our consumers’ desire for healthy snack choices that deliver on taste and quality,” said Carl Lee Jr., president and CEO of Snyder’s-Lance, Inc.  “Clearview is uniquely positioned to succeed by leveraging the company’s distribution network, R&D capabilities and manufacturing to drive growth.  We are combining the entrepreneurial spirit of this Division with our corporate scale to better serve the expanding snacking needs of our consumers and retailers.”

The company appointed Peter Michaud as senior vice president and general manager of the division.

 According to Snyder’s-Lance, the new division is part of a company transformation that started with the acquisition of Snack Factory Pretzel Crisps and continued with the divestiture of the Private Brands Business and acquisition of Baptista’s Bakery.  

KEYWORDS: food and beverage manufacturing healthy foods

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Jeremy Gerrard was Food Engineering's Digital/Online Editor. He is a graduate of Auburn University with a degree in journalism. His previous work experience includes years spent as a reporter with the Daily Local News out of Chester County, PA. In addition to writing feature articles for Food Engineering, Jeremy covered the Dry Processing, Field Reports and People and Industry news sections.

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