The Food Marketing Institute (FMI) and Market6 have announced the Collaboration 2.0 project, an initiative to help growers and manufacturers improve how they work together when it comes to the shared goals of growing sales, profits, customer satisfaction and loyalty.

According to FMI, the goal of the project is to help grocers and suppliers bring more customer-focused decision-making into categories and stores around processes including supply chain execution, inventory optimization, execution of promotions and introduction of new items.

The project will be announced in Chicago at FMI Connect 2015 next week and will include a panel discussion with speakers from Kroger, Kraft, Coca-Cola and Campbell’s

"At FMI, we’re constantly looking for ways to help food retailing merchants and their manufacturing partners make their work together as trading partners more efficient, profitable and customer focused," said Pat Walsh, chief business development officer and supply chain VP for FMI. "The FMI Collaboration 2.0 Project is designed to highlight best practice collaboration examples from the industry today and provide a road map to help others leverage and build on those models within their own organizations."

During this session, FMI will release the white paper "Unlocking the Benefit of Collaboration," which was developed jointly with FMI member and knowledge partner, Market6.

 To register for FMI Connect and to attend this session, visit