Burger King isn’t looking to pass off its crown or even consider a name change, but the hamburger royalty restaurant chain is revealing a new product to rival its iconic Whopper: hot dogs.
According to company officials, grilled hot dogs are to become a permanent menu item and will be available at restaurants nationwide beginning Feb. 23. With the launch, Burger King restaurants will serve hot dogs in more restaurants than any other restaurant chain in the US.
With more than 20 billion hot dogs consumed in the US each year, Burger King hopes this change will help the company take a big bite out of that market.
“The introduction of grilled dogs just made sense to our guests and for our brand,” says Alex Macedo, president for Burger King North America. “We're applying over 60 years of flame-grilling expertise with the Whopper sandwich to make grilled dogs the next great American icon.”
Grilled dogs will be available in both are available in both the classic and chili cheese. According to the Associated Press, the hot dogs are being supplied Kraft Heinz, which owns Oscar Mayer.