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Packaging

Packaging

Plastic-free and lidless cup launches in UK

By Kristen Kazarian
lidless cups

Photo courtesy of ButterflyCup

February 3, 2021

Britain’s first fully plastic-free and recyclable lid-free takeout cup recently debuted. The ButterflyCup doesn’t need a separate lid; the paperboard package incorporates a patented folding design that securely closes the top of the cup to prevent splashes, leaks and drips. The built-in drinking spout allows consumers to drink without using a straw for cold drinks as well.

Most cups are not recycled due to their plastic lining. They also require the container and the lid to be thrown away separately often causing users to dispose of them incorrectly. ButterflyCup contains no plastic laminate and due to its design, eliminates the need for a plastic lid. The inks are also plant-based. With this fully recyclable cup, consumers discard it in the recycle bin with other paper and cardboard products.

ButterflyCup has been in talks with several major coffee chains and is currently used in more than 20 countries. Currently, the company is rolling out product with WWT, a leading UK conservation organization saving wetlands for wildlife and people across the world. 

KEYWORDS: paper packaging sustainable packaging

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Kristen Kazarian is the Former Managing Editor of Food Engineering magazine. She was previously Editor in Chief at Packaging Strategies. Kristen has worked for a variety of publications covering industries such as health and fitness, computer programming, first responders, fashion, automotive and education, as well as local news.

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