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As e-grocers explore high-tech solutions such as delivery drones and cashierless stores to entice consumers, food and beverage brands are looking to packaging to enhance consumer convenience and confidence in the online grocery orders they ultimately receive.
Analysis from Packaged Facts, New York, anticipates intense near-term growth supported in part by packaging innovations that make online grocery shopping a more attractive option for retailers and consumers alike.
The percentage of U.S. consumers, ages 18 and above, who shopped online for groceries within a 30-day period, whether for delivery or pick-up in store, increased from 17% in the quarter ending November 2018 to 20%, or about 51 million consumers, in the quarter ending February, according to National Eating Trends Omnichannel Scorecard., produced by the NPD Group, Chicago.
Food Engineering editor-in-chief Casey Laughman and PMMI’s Jorge Izquierdo discuss how processors can make packaging decisions that help meet both e-commerce and in-store goals.
Amazon VP Careltt Ooton explains how the company uses Natural Language Processing to scan customer feedback and constantly monitor for food safety issues
Leading Dutch pickled vegetable processor Van der Kroon Food Products B.V. has become the first company to market with the recently-launched 500 ml multilayer Thermic Ultra jar from RPC Kutenholz.
Consumers are driving a boom period for online food ordering, but manufactures will need to fundamentally change packaging and supply chain to keep up.
It's no secret that e-commerce differs from traditional retail outlets, with more touchpoints involved before a product reaches a customer. And thus, the changes in shopping habits will also mean packaging and supply chain challenges.
Packaged Facts reveals its four competitors — Instacart, Walmart, Peapod, and FreshDirect — are finding success by not attempting to ‘out-Amazon Amazon’ though.
In 2017, Amazon captured an industry-leading 18 percent of online food and beverage sales in the U.S. — twice its closest competitor Walmart, which had 9 percent of the market.
Amazon recently bought Whole Foods for $13.7 billion, and as soon as it was finalized, the eCommerce giant started including more groceries online — successfully.
ON DEMAND: As more consumers look to purchase food and beverage online, food and beverage processors need to understand the opportunities and challenges ecommerce brings and best practices from others who have successfully incorporated ecommerce into their go-to-market strategy.
