The new facility is adjacent to The Mart Group's headquarters, bringing the company's total employment in Rupert to more than 230 people. The new Mart Frozen Foods facility will create 80 full-time jobs, and have an estimated annual economic impact of $11.15 million.

"Through innovated technology, OH!Tatoes has perfected the art of freezing fresh Idaho potatoes so consumers can enjoy fluffy, flavorful baked potatoes in minutes," says Julian Critchfield, president and CEO of The Mart Group. "This expansion allows us to vertically integrate to provide the unmatched quality of baked Idaho potatoes in an easier format, with a longer shelf life, than ever before."

Home to food giants Chobani, Clif Bar, McCain Foods and others, Southern Idaho's eight-county "Magic Valley" region leads the state's agribusiness industry – contributing nearly half of Idaho's nearly $11.3 billion in annual agricultural receipts.

The Southern Idaho region features an agricultural base of potatoes, row crops, sugar beets, barley, wheat, oats, seed production, pork processing, dairy production, aquaculture, food science, and lamb, mink and honey production.

In addition to superior natural resources, the region offers food companies the infrastructure to process, package and transport agriculture products. In 2015, Southern Idaho became the nation's fourth and smallest region to earn the prestigious Federal Manufacturing Community Designation in the Food category.

OH!Tatoes will be available to consumers in North America at stores including Publix, Harris Teeter and Associated Foods.