Although millions of Americans consume Mars’ products every day, many don’t realize the connection to Mars. The company says the campaign celebrates the people, pets, places and products that make Mars a vital part of American life.

Mars has kicked off this campaign in five U.S. markets:

• Topeka, Kansas – home of the Mars Halloween Headquarters since 2014
• Salt Lake City, Utah – home to the company’s newest factory: a $240 million Nature’s Bakery facility
• Dayton, Ohio – next to Lewisburg, where earlier this year the company opened its largest Royal Canin dry pet food facility globally
• Greater Nashville, Tennessee – where Mars North American Pet Nutrition division is headquartered
• Greater Washington, D.C. – the home of Mars global headquarters in McLean, Virginia 

In these cities, consumers will see out-of-home and print advertisements celebrating Mars’ local presence.

On a national level, the campaign will include social-first videos about Mars and its impact on American manufacturing, farming and supporting pets in the United States, alongside exclusive digital media partnerships.

“The U.S. market is not only a cornerstone of Mars growth; it embodies our commitment to innovation and quality,” says Anton Vincent, president, Mars Wrigley North America and global ice cream – a division of Mars, Incorporated. “Across the country, we are dedicated to supporting communities where we operate, always driving forward our mission to use our incredible consumer brands to help create a better world for people, pets, and the planet.”

This campaign also highlights Mars contributions to the U.S. economy. Earlier this year, Mars announced a $2 billion investment in American manufacturing through 2026, building on the $6 billion already invested over the past five years.