The investment will introduce state-of-the-art manufacturing capabilities, combining robotics and AI with upgraded machinery, as well as advanced cooling systems and energy-efficient utilities, to improve performance and sustainability across the site.
The project, planned to go live in 2028, will also support the Mars pet food manufacturing facility in Lithuania, providing a secure, long-term source of renewable electricity.
The company will create 600 new jobs through expanding its global headquarters in Chicago. Mars, Inc. also announced a $130 million investment in its Canadian operations.
Larsen brings to Mars 18 years of CPG sales, category management and commercial strategy experience across multiple consumer brands and companies, including Procter & Gamble and Glanbia.
While delivering a familiar format, Nutri-Grain Crunchy offers a convenient, mess-free bite and checks a range of nutrition boxes, including fiber, whole grains, peanut-free and non-GMO.
In the U.S., Mars produces more than 40 brands and employ over 70,000 associates who operate 38 factories in addition to veterinary clinics, labs and 16 regional offices.
