The project, planned to go live in 2028, will also support the Mars pet food manufacturing facility in Lithuania, providing a secure, long-term source of renewable electricity.
The company will create 600 new jobs through expanding its global headquarters in Chicago. Mars, Inc. also announced a $130 million investment in its Canadian operations.
Larsen brings to Mars 18 years of CPG sales, category management and commercial strategy experience across multiple consumer brands and companies, including Procter & Gamble and Glanbia.
While delivering a familiar format, Nutri-Grain Crunchy offers a convenient, mess-free bite and checks a range of nutrition boxes, including fiber, whole grains, peanut-free and non-GMO.
In the U.S., Mars produces more than 40 brands and employ over 70,000 associates who operate 38 factories in addition to veterinary clinics, labs and 16 regional offices.
Backed by a five-year, $5 million investment, the plan will fund techniques — powered by genomic science — to grow hardier peanut varieties that can stand up to pressure from pests, disease and unpredictable weather.