The 35,000-sq.-ft. manufacturing space, which is located within an existing Mars facility that also produces Nature's Bakery snack bars, will expand Trü Frü's capacity to produce 17 million frozen portfolio snacks each year.
The investment will introduce state-of-the-art manufacturing capabilities, combining robotics and AI with upgraded machinery, as well as advanced cooling systems and energy-efficient utilities, to improve performance and sustainability across the site.
The project, planned to go live in 2028, will also support the Mars pet food manufacturing facility in Lithuania, providing a secure, long-term source of renewable electricity.
The company will create 600 new jobs through expanding its global headquarters in Chicago. Mars, Inc. also announced a $130 million investment in its Canadian operations.