Mars intends to apply its brand-building approach to further grow Kellanova’s brands, including accelerating innovation, investing locally to expand reach, and introducing more better-for-you nutrition options.
When Mars published the Mars Net Zero Roadmap in 2023, the company committed to investing more than $1 billion over three years – and continuing to commit financial resources as needed until net zero is achieved.
The investment will support a research and development innovation studio, as well as manufacturing efficiencies and advancements in food safety at Mars’ Hackettstown, N.J. manufacturing facility.
Moves also lead to executive promotions within Mars Petcare and Royal Canin.
June 23, 2022
Mars CEO Grant Reid is retiring after more than eight years in that role for the company, and 34 years in the industry. Poul Weihrauch, global president at Mars Petcare, will succeed Reid as CEO, effective at the end of September.