Something's coming, something good

April 3, 2005

Last September, Food Engineering

Joyce Fassl

Last September, Food Engineering hit a home run with the launch of its new strategic sales event ProcessTechnologyXchange (PTX). The entire agenda for PTX is built around your new capital equipment initiatives. At the event, properly prepared, progressive equipment suppliers host food and beverage processors' operations and engineering teams in individual suites for productive, highly organized discussions centered on finding solutions for your new capital equipment and service challenges.

As we discovered at the premier edition of PTX in 2004, these meetings can dramatically enhance the effectiveness of your capital equipment process and reduce the time it takes to develop partnerships with progressive equipment suppliers.

The goal of the event is to give processors the opportunity to set aside a few uninterrupted days to concentrate on meeting with pre-qualified vendors who match their budgeted initiatives. A detailed assessment of processor needs and vendor offerings are reviewed by the Food Engineering editorial staff so that meetings at PTX are truly focused. Both processor teams and vendor teams do their homework and communicate privately beforehand via a secured Intranet site.

At PTX 2005, scheduled for August 7-10, 2005 in Park City, UT, food and beverage company leaders will again participate in private one-on-one meetings with pre-selected suppliers over a two- to three-day period. In some cases, processors will be able to meet with upward of 15 different equipment or service suppliers.

Food Engineering is now contacting potential processors about attending the event. Participation is by invitation only. Attendance is strictly limited to senior engineering and operations team executives from 25 innovative food and beverage companies. To find out if you qualify, please contact PTX Event Director Layne Skoyen at 952-736-9373 or email lskoyen@pt-xchange.com. Additional information can be found at www.pt-xchange.com.

Food Engineering Editorial Advisory Board

David Watson
Vice President, Engineering
Pepperidge Farm, Inc.

Kevin Mellor
Director, Processing Center of Excellence
ConAgra

John Eberle
Innovation Group Manager
Frito-Lay

Dave Plinski
Director, Dairy Foods Eningeering
Land O' Lakes

Dave Gemellaro
Director, Sector Engineering
Kraft Foods

Peter Migchels
Director of Engineering, Fresh Bakeries
Maple Leaf Foods

Tom Wolters
Senior Manager Technology
Pepsico Beverages & Food

Carl Krueger
Senior Manager, Global Engineering Services
H.J. Heinz

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Joyce Fassl has spent most of her career in magazine management. As the former editor-in-chief of Food Engineering, Fassl has directed the magazine’s editorial staff since 1986, except for a two-year stretch where she oversaw content direction for the debut of Packexpo.com. Her expertise is creating dynamic print and online content, building top-notch editorial teams and managing innovative custom publishing projects and live events. She holds a bachelor’s degree in journalism from Penn State University. In addition to supervising all Food Engineering content, Joyce is Program Director for the Food Automation & Manufacturing Conference.

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