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Trick or treat, what’s America’s favorite sweet

By Jeremy Gerrard
Trick or treat, whatâ??s Americaâ??s favorite sweet
October 7, 2014

Trick or treat, whatâ??s Americaâ??s favorite sweetWith Halloween creeping right around the corner, consumers are stocking up on chocolate and candy for trick-or-treaters.

But what is America’s favorite candy? According to a recent survey by The Hershey Company, Reese’s Peanut Butter Cups ranked as the overall favorite for US consumers.

While Reese’s are a Hershey product, the company isn’t the only one to brag about its chocolaty peanut butter treats. The candy holds the top spot on recent seasonal candy lists from Business Insider, Thrillist, Buzzfeed and eOnline among others.

According to Hershey, in 2013 people handed out the most candy to trick-or-treaters. The most popular Hershey’s candies purchased were Reese’s at 47, Kit Kat Bars and Hershey’s Milk Chocolate Bars.

Halloween is big business. According to the National Confectioners Association, Americans will spend about $2.5 billion on candy for this year’s holiday.

The association says the 60-plus generation will hand out more candy than the general population and shoppers in the Midwest top other regions when it comes to passing out treats.

Despite this, consumers have moderation in mind with 40 percent of parents reportedly limiting their child’s Halloween candy consumption, the association said.

KEYWORDS: confectionery consumer trends food and beverage industry trends

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Jeremy Gerrard was Food Engineering's Digital/Online Editor. He is a graduate of Auburn University with a degree in journalism. His previous work experience includes years spent as a reporter with the Daily Local News out of Chester County, PA. In addition to writing feature articles for Food Engineering, Jeremy covered the Dry Processing, Field Reports and People and Industry news sections.

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