Swedish drinking yogurt switches to new carton bottle
Skånemejerier is first to use carton bottle from Tetra Pak
A Swedish company is changing how it packages drinking yogurt to something more environmentally sound.
Skånemejerier has launched a range of products in Tetra Top 330 Mini Nallo, making the company, which is the leading dairy in southern Sweden, the first to use this new carton bottle from Tetra Pak.
“In the past, drinking yogurt was packaged in plastic bottles, which has a far greater environmental impact than carton packages. Tetra Top Nallo is made mainly from paperboard from FSC-certified forests and other controlled sources. Switching 2.1 million packs of our drinking yogurt means we are cutting the use of plastic by more than 45 tons a year,” says Armina Nilsson, sustainability manager at Skånemejerier.
This move is part of the company’s wider commitment to care for animals and nature.
“We are delighted that consumers are responding in a very supportive way. Consumer tests proved that they prefer these carton bottles to plastic packages, particularly from an environmental perspective,” Nilsson adds.
Charles Brand, executive vice president, product management and commercial operations at Tetra Pak, says the new Tetra Top 330 Mini Nallo is one of the company’s latest innovations for younger generations.
“It has taken all aspects of their needs into account: their increasing interest in the environment, their demand for an appealing appearance and their desire for a convenient package that they can drink from, re-seal and carry around while on the go,” he says.
With a V-shaped panel on one corner, Tetra Top Nallo allows brand owners to highlight their messages in the packaging design and make their product stand out on the shelf.
At the same time, its tall and slender proportions offer the consumer an easy grip, while the wide opening makes the drinking experience smoother. In addition, the cap is a one-step opening and can be resealed securely.
The product will start to be available for limited release to customers early next year with the Tetra Pak TT/3 XH IC filling line.
For more information: visit http://www.tetrapak.com.