The Kraft Heinz Co. has announced plans to sell its Canadian natural cheese business to Italian company Parmalat for approximately $1.23 billion. The agreement includes the sale of natural cheese brands Cracker Barrel, P’tit Quebec and aMOOza! in the Canadian market.
“We’re excited about what this transaction means for our future growth and business in Canada,” says Bernardo Hees, chief executive officer of Kraft Heinz. “We also believe Parmalat is uniquely positioned to advance the natural cheese business given their experience and focus on the dairy industry. At the same time, we can focus on the segments and categories where we have stronger brand equity, competitive advantage and greater growth prospects.”
Under the terms of the agreement, Kraft Heinz will sell its production facility located in Ingleside, Ontario, Canada, and will transfer approximately 400 employees from that facility to Parmalat.
Kraft Heinz will continue to own and market its other cheese products, including Philadelphia, Cheez Whiz and Kraft Singles, which are processed in Mount Royal, Quebec, Canada.