Two-thirds of U.S. consumers who identify as flexitarians and nearly three-fourths of consumers who follow a non-animal protein diet consider themselves foodies. With holidays like Veganuary and alternative proteins becoming more mainstream, Signal Theory’s FoodThink research team dove deeper into its recent consumer study to see how food marketers could better position their brands for upcoming trending lifestyles.
Party Horses
announced that Maker’s Mark will be its official bourbon partner for 2022 and supply limited-edition Party Horses commemorative labels to 1,000 early adopters in the coming months. NFTs (non-fungible tokens) are produced as generative artwork that live on a blockchain.
AquaBounty, a land-based salmon producer focused on sustainability in aquaculture, broke ground on the construction of its first 10,000-metric-ton Atlantic salmon farm in Pioneer, Ohio, in the northwestern part of the state.
The makers of Hormel chili have launched Hormel plant-based chili with beans, a product that was created to appeal to plant lovers and chili enthusiasts.
KANHA AND BUDDIES, two award-winning cannabis brands, joined forces to deliver their first Liquid Diamonds live resin gummies. This is the first in an ongoing series of limited-edition products that reflects consumer demand for experiencing the natural effects of the flower in edibles.
Read up on flavor trends for 2022 as well as how food marketers can better position their brands for upcoming trending lifestyles such as flexitarian in this installment of Nuts & Bolts.
When I visited Poland last November at the invite of Meat from Europe to tour some of their beef and pork plants, one observation I heard often from owners was that the money in meat today lies in case-ready products, which are consumer-friendly cuts packaged and shipped to stores in retail containers.
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