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Jean-Pierre Lacroix

Jean-Pierre Lacroix is president of Shikatani Lacroix Design, Toronto. He is also an accomplished lecturer and author on the subjects of branding and design trends. His most recent book is “Desire by Design: What Data-driven Marketers Should Know about Driving Desire for Their Brands.” For more information, visit www.sld.com.

Articles

ARTICLES

CANNABIS PRODUCTS | JUNE 2019

How to brand cannabis edibles to stand out in the market

Jean-Pierre Lacroix

June 26, 2019

The legalization of cannabis has led to the creation of more than 25,000 cannabis businesses in North America, marketing and selling cannabis products. With such a wide range of companies, ensuring the brand is clearly differentiated and provides a unique value proposition is paramount

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