Doris Bünnagel has been working for German packaging media for over 20 years after studying natural sciences at the University of Cologne and training as a journalist at the Institute of German Business.
Food packaging today is so much more than just protecting the individual product. It is true that the most important function, from the moment of packaging throughout transport, storage and retail, is to ensure that the contents arrive in private households in one piece. But design and material also have a large influence on buying decisions, because more and more people want food that comes in a more sustainable package.
The future of beverage packaging remains to be full of innovation and adaptability. With sustainability a motivating consumer demand, and legislation becoming stricter in guidelines, more sustainable products are forecasted to enter the market.