Collins envisioned an upgraded version of the popular alcoholic seltzer drinks seen on supermarket shelves across the U.S., "The market is filled with low-calorie, low-ABV hard seltzers that people like because you can drink them anytime, but they're all made with malt liquor. At the other end of the spectrum are canned cocktails made with real spirits, but they're more than twice the alcohol and three times the carbs and sugar. With Casa Azul, I saw an opportunity to develop an easy-drinking, delicious Tequila Soda that brings the best of both worlds," says Collins. "Many traditional tequila drinks in cans today, like margaritas or ranch waters, don't even have actual tequila in them. Even more confusing, they call out ‘agave’ but they're talking about agave syrup. With the launch of Casa Azul tequila sodas, we're showcasing an unwavering desire to bring a superior product to the RTD space."

Casa Azul Tequila Soda is initially launching with national distributor RNDC and will first be available for purchase in California, Colorado, Texas, Georgia and Florida as well as online. The beverage is available in flavors: Lime Margarita, Strawberry Margarita, Peach Mango, and Watermelon. All flavors are sold in single flavor 4-packs and a variety 8-pack with two of each flavor.