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Home » Keywords: » brand identity

Items Tagged with 'brand identity'

ARTICLES

Dervati building
Groundbreaking

Dervati, Parent Company of PS Seasoning and Pro Smoker, Breaks Ground on Wisconsin Campus

June 26, 2026

Scheduled for completion in June 2027, the new campus will serve as the foundation for the companies' next chapter of growth and innovation.


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Smuckers rebrand
Design/Branding/Marketing

J.M. Smucker Launches New Look for Smucker’s Fruit Spreads

March 27, 2026

The refreshed design keeps the brand's signature gingham front and center, with it now appearing on both the lid and the front label.


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Litehouse Foods Rebrand
Company News

Litehouse Inc. Rebrands as Litehouse Foods

February 26, 2026

The company has unveiled a refreshed vision and values that brings its full portfolio of brands together, including Litehouse, Organicville, Veggiecraft, Sky Valley and partnered licensed brands including Flavortown, and Zaxbys.


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Ventura Foods logo
Design/Branding/Marketing

Ventura Foods Unveils Refreshed Brand Identity

January 23, 2026

Ventura Foods operates as a joint venture of CHS, Inc., a global agribusiness and the largest farmer-owned cooperative in the United States, and Mitsui & Co., a global trading and investment company.


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Lays global packaging
Design/Branding/Marketing

PepsiCo Redesigns Lay’s Brand

October 10, 2025

PepsiCo also announced all core Lay’s products in the U.S. will be made without artificial flavors or colors from artificial sources by the end of the 2025. Lay’s white dips will follow in early 2026.


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Shock Top Rebrand
Company News

Shock Top Rebrands Packaging, Logo and Marketing

May 13, 2025

Shock Top’s rebrand introduces a new visual identity that enhances its personality and offers an experience with every flavor.


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Makers Pride logo
Company News

Hearthside Emerges from Chapter 11 Bankruptcy, Rebrands as Maker’s Pride

April 1, 2025

Through its financial restructuring, the company eliminated approximately $2 billion of funded debt and is emerging with approximately $600 million of liquidity.


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Archer New Brand Identity
Company News

Archer Unveils New Brand Identity

February 28, 2025

The new Archer branding will debut at the Natural Products Expo West Show (Booth #4913 in Hall E) from March 5-7.


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Hostess new logo
Design/Branding/Marketing

J.M. Smucker Co. Unveils New Hostess Logo, Packaging

December 12, 2024

The company says it modernized Hostess' look and feel to enhance appeal with new consumers while engaging current fans.


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Dorot Gardens rebranding
Design/Branding/Marketing

Dorot Gardens Unveils New Branding

May 2, 2024

Dorot Gardens’ rebrand aims to demonstrate the ease, quality and convenience of pre-portioned, flash-frozen garlic and herbs.


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More Articles Tagged with 'brand identity'
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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Food Engineering audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Food Engineering or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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  • Stainless steel conveyor system transferring cut food pieces—likely pasta or fries—through an enclosed industrial processing line using a flexible hose and screw conveyor in a manufacturing facility.
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Events

July 23, 2025

Decarbonizing Process Heat: What You Should Know and Next Steps

On Demand Driven by climate goals, business risk, client interest, and resilience considerations, food and beverage companies are increasingly turning their attention to decarbonizing their production processes.

July 23, 2025

Decarbonizing Process Heat: What You Should Know and Next Steps

Driven by climate goals, business risk, client interest, and resilience considerations, food and beverage companies are increasingly turning their attention to decarbonizing their production processes.

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Recent Advances in Ready-to-Eat Food Technology

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June 30 FE Webinar: Introducing Industrial Metaverse for Consumer Packaged Goods


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