Articles Tagged with ''brand identity''

Shock Top’s rebrand introduces a new visual identity that enhances its personality and offers an experience with every flavor.

Through its financial restructuring, the company eliminated approximately $2 billion of funded debt and is emerging with approximately $600 million of liquidity.

The new Archer branding will debut at the Natural Products Expo West Show (Booth #4913 in Hall E) from March 5-7.

The company says it modernized Hostess' look and feel to enhance appeal with new consumers while engaging current fans.

Dorot Gardens’ rebrand aims to demonstrate the ease, quality and convenience of pre-portioned, flash-frozen garlic and herbs.

The company has also opened its second herbal tea museum on Fifth Avenue in New York City.

The company’s 125-day-long campaign spotlights its history, present and future.

Food patents can boost revenue and brand growth but can seem too difficult to navigate. This is the state of food patents today and how you can file for and launch a patent claim of your own.

Millennials and Gen Z share commonalities in their quest for sustainable consumerism, but there is more than meets the eye regarding the generations’ purchasing differences. These three key topics can aid brand marketing and customer loyalty for Generation Z.

The company underwent a packaging rebrand based on consumer research.