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Home » brand identity

Articles Tagged with ''brand identity''

Dervati building
Groundbreaking

Dervati, Parent Company of PS Seasoning and Pro Smoker, Breaks Ground on Wisconsin Campus

June 26, 2026

Scheduled for completion in June 2027, the new campus will serve as the foundation for the companies' next chapter of growth and innovation.


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Smuckers rebrand
Design/Branding/Marketing

J.M. Smucker Launches New Look for Smucker’s Fruit Spreads

March 27, 2026

The refreshed design keeps the brand's signature gingham front and center, with it now appearing on both the lid and the front label.


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Litehouse Foods Rebrand
Company News

Litehouse Inc. Rebrands as Litehouse Foods

February 26, 2026

The company has unveiled a refreshed vision and values that brings its full portfolio of brands together, including Litehouse, Organicville, Veggiecraft, Sky Valley and partnered licensed brands including Flavortown, and Zaxbys.


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Ventura Foods logo
Design/Branding/Marketing

Ventura Foods Unveils Refreshed Brand Identity

January 23, 2026

Ventura Foods operates as a joint venture of CHS, Inc., a global agribusiness and the largest farmer-owned cooperative in the United States, and Mitsui & Co., a global trading and investment company.


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Lays global packaging
Design/Branding/Marketing

PepsiCo Redesigns Lay’s Brand

October 10, 2025

PepsiCo also announced all core Lay’s products in the U.S. will be made without artificial flavors or colors from artificial sources by the end of the 2025. Lay’s white dips will follow in early 2026.


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Shock Top Rebrand
Company News

Shock Top Rebrands Packaging, Logo and Marketing

May 13, 2025

Shock Top’s rebrand introduces a new visual identity that enhances its personality and offers an experience with every flavor.


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Makers Pride logo
Company News

Hearthside Emerges from Chapter 11 Bankruptcy, Rebrands as Maker’s Pride

April 1, 2025

Through its financial restructuring, the company eliminated approximately $2 billion of funded debt and is emerging with approximately $600 million of liquidity.


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Archer New Brand Identity
Company News

Archer Unveils New Brand Identity

February 28, 2025

The new Archer branding will debut at the Natural Products Expo West Show (Booth #4913 in Hall E) from March 5-7.


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Hostess new logo
Design/Branding/Marketing

J.M. Smucker Co. Unveils New Hostess Logo, Packaging

December 12, 2024

The company says it modernized Hostess' look and feel to enhance appeal with new consumers while engaging current fans.


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Dorot Gardens rebranding
Design/Branding/Marketing

Dorot Gardens Unveils New Branding

May 2, 2024

Dorot Gardens’ rebrand aims to demonstrate the ease, quality and convenience of pre-portioned, flash-frozen garlic and herbs.


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  • Close-up of a group of freshly baked stuffed empanadas being transferred onto a conveyor belt.
    Sponsored byDorner

    Smarter Line Design Improves Food Manufacturing Efficiency and Throughput

  • An old and tattered manual titled 'Revised 5/20/1971' on a desk along with a cellphone, sunglasses, Apple iWatch, laptop and keyboard, and a water bottle.
    Sponsored byEnSight Solutions

    Redefining Quality: Has the Industry Lost Sight of What Actually Matters?

  • Worker in protective food-processing attire uses a tablet beside stainless-steel conveyor equipment in a modern food manufacturing facility.
    Sponsored bySafetyChain

    Your Biggest Losses Are Hiding in Data You Already Have

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