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PepsiCo Brings Alvalle Gazpacho to the U.S.
PepsiCo has launched Alvalle gazpacho, a ready-to-eat refrigerated soup made with vegetables and extra-virgin olive oil, in the U.S.
PepsiCo says the introduction marks a step in its expansion into fresh, meal-adjacent foods and the growing chilled category. The product offers a ready-made option that can be enjoyed as part of small meals, snacks or meal complements in fast-paced, everyday routines.
"Alvalle meets a very real consumer need — people want food made from recognizable ingredients that fits into their everyday lives," says Pol Codina, senior vice president and general manager of food ventures at PepsiCo. "As we expand our portfolio, we are focused on bringing more real, ingredient-forward foods into everyday eating occasions."
Alvalle is rooted in traditional gazpacho. It’s made with sun-ripened tomatoes, cucumber, peppers and extra-virgin olive oil, all blended into a ready-to-eat, cold soup format. Inspired by Spanish culinary tradition, it is designed for on-the-go consumption.
"The way people eat continues to evolve, and we're seeing growing demand for foods that combine convenience, quality and great taste," says Marisa Perez, senior vice president and general manager of Fresh Experiences Portfolio at PepsiCo Foods U.S. "Consumers are looking for simple, delicious options that fit seamlessly into their everyday lives, and Alvalle helps us meet them where they are today. Whether it's an addition to a busy weekday lunch, an afternoon snack or a casual summer gathering, Alvalle offers, ready-to-enjoy option made with quality ingredients.
Alvalle is now available at select Whole Foods Market locations in the U.S.
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