Mars throws support behind limitation of added sugars, government labeling recommendations
Mars, Incorporated announced its support of two recommendations designed to help consumers limit their intake of added sugar and live healthier lives.
The company said it endorses the recommendation made by leading health authorities that suggests people should limit their intake of added sugars to no more than 10% of total calorie intake. IN addition, Mars—which makes brands such as M&Ms, Snickers and Twix—said it supports the US government’s proposal to include an “added sugars” declaration in the nutrition facts panel on all food packaging.
So called "added sugars" are sugars and syrups added to foods to improve sweetness, structure, texture, and shelf-life. These are distinct from sugars that are "intrinsic" to foods, such as lactose in dairy, or fructose and glucose in bananas.
"We want people to enjoy Mars brands as part of a well-balanced diet," said Dave Crean, global head of research and development at Mars. "With this in mind, we support the recommendation of global health experts that consumers limit their intake of added sugars to 10% of their calorie intake. In the US, we have a further opportunity to help people achieve their dietary goals by supporting the government's proposal to include added sugars in the Nutrition Facts panel. It just makes good sense."