Mondelez brings Oreo to Russia
Already one of the world’s most beloved cookies, Mondelez International is hoping Russian consumers will fall in love with Oreos as well. The company announced Monday its first "made-in-Russia" Oreo biscuits are reaching Russian stores in October after the company upgraded a manufacturing line at its Sobinka plant. The investment supports the company's global growth strategy, which includes expanding iconic brands like Oreo to new markets.
Mondelez International is already the No. 1 biscuit maker in Russia with beloved brands such as Jubilee, Barni and TUC.
"Oreo is the world's No. 1 biscuit, so this represents a major snacking milestone for the Russian market," said Hossam Ashour, General Manager, Mon'delez Rus. "Now consumers in Russia will be able to enjoy these legendary cookies, experience the world-famous ritual of 'twist, lick and dunk' and love them as they are loved the world over! In addition, producing Oreo in Russia will make these delicious treats more accessible to local consumers and help expand Russia's biscuits market."
Oreo will be available in retail outlets across Russia in three formats: a 38g package for individual consumption, and larger 95g and 228g packages. With approximately $2.5 billion in annual revenues in 2014, Oreos are produced in 18 countries around the world and sold in more than 100.