Whether it’s because of celiac, digestive sensitivity or simply a lifestyle change, more people are continuing to avoid gluten. This is good news for the gluten-free products market which is projected to reach $4.89 billion by 2021, up from $2.85 billion in 2014, according to new analysis by Transparency Market Research.

Gluten-free food products are eatables that do not contain any traces of gluten, a protein composite found in barley, rye, wheat, and all their species. The gluten-free products market is driven by the rising number of celiac disease patients and the rising prevalence of non-celiac disease gluten sensitivity among people. Growing consumer awareness about the health benefits of gluten-free food is driving the market. Rising efforts for weight management among people across the globe are driving the gluten-free food products market. The high demand for gluten-free bakery products is also encouraging the market's growth. On the other hand, lack of awareness regarding celiac disease is a huge challenge, which is restraining the growth of the gluten-free products market. However, the focus of key gluten-free food product manufacturers on the fresh food industry will open new opportunities of growth in the market.