Packaging

PaperWorks launches 100% recycled kraftback folding cartons

Company says it’s a new viable alternative to virgin

PaperWroks is launching three new coated recycled board (CRB) kraftback folding carton options. And they’re engineered as cost-effective, 100% recycled alternatives to virgin kraft, with multiple appearance and performance benefits.

The three additions to the recently launched new MasterWorks Ultra 100 line include Kraftback (general folding carton use), Kraftback Beverage (treated to provide tear strength for beverage applications) and Kraftback Freeze (moisture resistance for refrigerator or freezer applications.)

“With these latest introductions, PaperWorks continues to push CRB carton performance boundaries. We wanted give brand owners and private label companies many of the attributes they have come to enjoy from virgin grades, but do so with 100 percent recycled content fibers,” says Brandon Clairmont, senior vice president, packaging sales and marketing, PaperWorks.

In addition to the 100 percent recycled content, the MasterWorks Ultra 100 Kraftback cartons offer higher topside brightness and a wider caliper range than commercially-available virgin kraftback options.

MasterWorks Ultra 100 line is Food & Drug Administration compliant for direct food contact and meets the Recycled Paperboard Alliance’s 100 percent recycled paperboard symbol licensing requirements. It is also Forest Stewardship Council certified.

For more information visit www.paperworksindustries.com.

KEYWORDS: carton

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Crystal Lindell has more than 10 years of journalism experience, and worked primarily at daily newspapers before joining BNP Media 2010. Before joining Food Engineering as the Managing Editor, she was the managing editor of a sister publication, Candy Industry Magazine, where she learned first-hand the joys of eating chocolate for breakfast. Lindell holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University.