Food Engineering logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Food Engineering logo
  • NEWS
    • Latest Headlines
    • Manufacturing News
    • People & Industry News
    • Plant Openings
    • Recalls
    • Regulatory Watch
    • Supplier News
  • PRODUCTS
    • New Plant Products
    • New Retail Products
  • TOPICS
    • Alternative Protein
    • Automation
    • Cannabis
    • Cleaning | Sanitation
    • Cross-Functional Food Innovation
    • Fabulous Food Plants
    • Food Safety
    • Maintenance Strategies
    • OEE
    • Packaging
    • Sustainability
    • More
  • EXCLUSIVES
    • Plant Construction Survey
    • Plant of the Year
    • Sustainable Plant of the Year
    • State of Food Manufacturing
    • Top 100 Food & Beverage Companies
  • MEDIA
    • Podcasts
    • Videos
    • Webinars
    • White Papers
  • FOOD MASTER
  • EVENTS
    • Food Automation & Manufacturing Symposium and Expo
    • Industry Events
  • RESOURCES
    • Newsletter
    • Custom Content & Marketing Services
    • FE Store
    • Government Links
    • Industry Associations
    • Market Research
    • Sponsor Insights
    • Classified Ads
  • EMAGAZINE
    • eMagazine
    • Archive Issue
    • Advertise
  • SIGN UP!
Latest headlines

HPP

New HPP meat technology preserves color, extends shelf life

HPP, known for its ability to extend shelf life considerably, could take the color out of some meats—but that problem has been resolved

By Wayne Labs, Senior Contributing Technical Editor
HPP
July 12, 2019

With meat production on the rise—in fact tripling over the last four decades, according to the Worldwatch Institute—HPP (high-pressure processing) has proven itself not only to kill dangerous microbes, but also to extend shelf life by a factor of two to four times. Trouble is, with these merits, HPP meats tend to lose their color, which is a turnoff to some consumers. This has been especially an issue with ground beef, which tends to lose its red color after going through HPP. But other proteins are affected as well by color change, for example whole-muscle beef, pork and chicken.

JBTAvure, however, has solved that problem with new technology and is waiting for USDA approval in the U.S., though this new process has already been given the go-ahead in some foreign countries. The technology, invented by a third party and applied immediately to the meat before HPP, was so much what JBTAvure needed that it bought the entire company and its technology—lock, stock and barrel.

JBTAvure’s new HPP technology for fresh ground meat retains the natural appearance and texture during the high-pressure process. JBTAvure’s VP of Food Science and Microbiology, Dr. Errol Raghubeer, says, “The benefits of this new technology are that meat companies, retailers, and consumers can take better advantage of the food safety benefits that HPP provides as a result of the more natural appearance and a doubling, tripling, or even quadrupling of shelf life. In addition, given HPP’s proven track record of inactivating pathogens and spoilage bacteria, fresh ground meat producers using this technology will be able to have a viable lethality step (FSIS Directive 6120.2) for fresh ground meat.”

When asked how the process works, Raghubeer explains, “The use of SDH (spray dried hemoglobin) is [used] to maintain the “redness” of meat following HPP. HPP denatures the myoglobin in red-meat that is responsible for meat’s redness from its binding to oxygen. This binding to oxygen is lost due to HPP-mediated changes in the myoglobin protein. SDH addition will negate this change in color due to changes in myoglobin. HPP is a critical part of the process for the inactivation of foodborne pathogens such as E. coli O157:H7 and Salmonella. HPP is done in the final package following the addition of SDH.”

SDH is added to several products to enhance nutritional content and is more commonly used in pet foods, adds Raghubeer. When asked how USDA would classify this novel treatment, Raghubeer suggests that most likely it would be considered an additive.

What about a timeframe for approval of this now technology by USDA? “No idea at the moment,” says Raghubeer. “However, due to the increased number of raw ground beef recalls and the known efficacy of HPP in the inactivation of pathogens, one would think the USDA will act on this quickly.”

KEYWORDS: high pressure processing (HPP)

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Wayne labs 200px
Wayne Labs has more than 30 years of editorial experience in industrial automation. He served as senior technical editor for I&CS/Control Solutions magazine for 18 years where he covered software, control system hardware and sensors/transmitters. Labs ran his own consulting business and contributed feature articles to Electronic Design, Control, Control Design, Industrial Networking and Food Engineering magazines. Before joining Food Engineering, he served as a senior technical editor for Omega Engineering Inc. Labs also worked in wireless systems and served as a field engineer for GE’s Mobile Communications Division and as a systems engineer for Bucks County Emergency Services. In addition to writing technical feature articles, Wayne covers FE’s Engineering R&D section.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • FE Top100 Food & Beverage Companies hero, gold lettering with black background.

    FOOD ENGINEERING’s 2026 Top 100 Food and Beverage Companies

    See where the world’s leading food and beverage companies...
    Manufacturing News
    By: Alyse Thompson-Richards
  • CJ Schwan’s Salina facility.

    Recipe for Growth: How CJ Schwan’s Powers Pizza Production with People and Automation

    Blending advanced automation with purposeful design, this...
    Cross-Functional Food Innovation
    By: Alyse Thompson-Richards
  • Paris Baguette rendering

    FOOD ENGINEERING’s 49th Annual Plant Construction Survey

    Food and beverage manufacturers continue to invest in...
    Plant Construction Survey
    By: Alyse Thompson-Richards
Manage My Account
  • eMagazine
  • Newsletter
  • Online Registration
  • Manage My Preferences
  • Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Food Engineering audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Food Engineering or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Close-up of a group of freshly baked stuffed empanadas being transferred onto a conveyor belt.
    Sponsored byDorner

    Smarter Line Design Improves Food Manufacturing Efficiency and Throughput

  • An old and tattered manual titled 'Revised 5/20/1971' on a desk along with a cellphone, sunglasses, Apple iWatch, laptop and keyboard, and a water bottle.
    Sponsored byEnSight Solutions

    Redefining Quality: Has the Industry Lost Sight of What Actually Matters?

  • Worker in protective food-processing attire uses a tablet beside stainless-steel conveyor equipment in a modern food manufacturing facility.
    Sponsored bySafetyChain

    Your Biggest Losses Are Hiding in Data You Already Have

Popular Stories

FE Top100 Food & Beverage Companies hero, gold lettering with black background.

FOOD ENGINEERING’s 2026 Top 100 Food and Beverage Companies

AB Baldwinsville Investment

Anheuser-Busch Invests $13M in New York Brewery

Granola

Roskam Foods to Close California Plant as Part of Cereal Production Consolidation

Graphic with text on the left: ‘Food Engineering 2026 Top 100 - Explore leaders.’ Right side: images of juice bottles and chicken on a conveyor. Bottom text 'View Rankings'.


Promo for the 2027 Plant of the Year Award

Events

September 23, 2026

An In-Depth Look at 2026's Top 100 Food and Beverage Companies

Join Lynn Dornblaser, Client Advisor at Mintel, and Alyse Thompson-Richards, Editor-in-Chief of FOOD ENGINEERING, as they break down the 2026 Top 100 Food and Beverage Companies and discuss the factors affecting this year’s rankings.

September 29, 2026

Food Safety Execution and Your Bottom Line

Explore food safety strategies that strengthen sanitation, risk management, operational efficiency, and compliance across foodservice and facility environments.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

September 23 FE Editorial Webinar


CHECK OUT OUR NEW ESSENTIAL TOPICS

Alternative ProteinAutomationCleaning/SanitationFabulous Food Plants

Food SafetyMaintenance StrategiesOEE

PackagingSustainability

Related Articles

  • FE 0921 Eng R&D: 50 GPM Skids

    Novel Pasteurization Technique Extends Shelf Life of Milk

    See More
  • Avocados

    New plant-based coating for produce extends shelf life

    See More
  • grape packaging

    Packaging solution extends shelf life of grapes

    See More

Related Products

See More Products
  • Military Food Engineering and Ration Technology

  • GlobalData_logo_blue_header.png

    Chilled Raw Packaged Meat - Processed (Meat) Market in the United States...

  • 9781138081420.jpg

    Ultraviolet Light in Food Technology: Principles and Applications, 2nd Edition

See More Products
×

Elevate your expertise in food engineering with unparalleled insights and connections.

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing