At the end of 2020, Mars announced its acquisition of Kind North America, a maker of healthy granola and energy bars. The financial terms of the transaction have not been disclosed; however, The New York Times reported that it valued Kind at approx. $5 billion, citing sources with knowledge of the deal. 

Mars launched numerous products, including its 100 calorie Mars, Snickers and Twix bars; vegan versions of its Bounty and Topic chocolate bars; M&M’s Crunchy Cookie in the US, which features a crunchy cookie-flavored center covered in milk chocolate and wrapped in the brand’s iconic candy shell; orange-flavored Malteser products; Snickers Peanut Brownie Ice Cream bar; and much more. 

In January, Mars U.K. announced a £350 million sustainable logistics project with DHL, in an effort to reduce its logistics carbon footprint. It also initiated a two-year partnership with Danimer Scientific, a manufacturer of biodegradable materials, which will see the companies develop biodegradable packaging from natural ingredients. Meanwhile, Mars and AAK joined forces with a number of organizations in a public-private partnership aimed at improving the livelihoods of women working in Ghana’s shea supply chain.

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