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The technology is particularly relevant for organic and natural food brands looking for shelf-life extension solutions, including in the baking and snack space.
Today’s food manufacturers face a whole host of new challenges. A shift in consumer needs and demands driven by the increasingly diverse needs of all consumer groups, such as singles, empty nesters and smaller family units, have likely been the greatest disruptors.
The landscape of solutions for optimizing efficiencies across a food brand’s supply-chain is constantly changing at the pace of the technology sector. And that pace of change can feel rapid.
As consumers demand more information about the origin and authenticity of the products they consume, farsighted brands seek to reach new levels of transparency.
Food brand owners realize they need solutions that not only boost shelf appeal, but which also demonstrate a positive impact on social and environmental issues that are important to consumers.