Smart companies know they can use packaging to help differentiate their brands, as well as to conserve resources, cut costs, and of course, preserve the quality of foods and beverages.
The king of beers is tapping into American patriotism, kicking its iconic “Budweiser” name and logo off the can for the summer and rebranding it “America.”
The latest campaign, in cooperation with reCAP, urges people to use “inspiration, passion and creativity” in reimagining ways to reuse Classico sauce jars.
Economic constraints are impacting all operations areas, but packaging professionals aren’t suspending efforts to improve sustainability and flexibility.