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Home » beverage packaging

Articles Tagged with ''beverage packaging''

Two of the new 7UP cans next to each other, showcasing the color changes and logo changes of the brand
Design/Branding/Marketing

7UP’s New UPlifting Brand Identity

February 17, 2023

The brand is launching a new marketing campaign, new logo and new brand identity with a theme of positivity.


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Rows of beverages stacked closely in grocery store isles
Sustainable Packaging

More Sustainable Beverage Packaging is on the Horizon

Doris Bunnagel
Doris Bünnagel
January 26, 2023

The future of beverage packaging remains to be full of innovation and adaptability. With sustainability a motivating consumer demand, and legislation becoming stricter in guidelines, more sustainable products are forecasted to enter the market.


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Pepsi_Zero_Sugar_P2_Digital_1170x658.jpg
Beverages

Pepsi Reformulates Pepsi Zero Sugar

January 13, 2023

The company says that consumer preference testing has shown that the new Pepsi Zero Sugar outpaces the old formula across the board.


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Cardinal Spirits Variety Pack
RTD Cocktails

Ingredients & Design Help RTD Brand Soar

As competition in the ready-to-drink (or RTD) category increases, brands are counting on quality ingredients and carefully designed packaging to resonate with consumers and drive sales.
October 3, 2022

Premixed cocktails were the fastest-growing category for spirits in 2021, according to the Distilled Spirits Council of the U.S. Helping to spur that surge in popularity is Cardinal Spirits.


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Freshie Organic Tequila Seltzer packaging
RTD Spirits

Freshie Launches New Tequila Seltzer Flavors

August 26, 2022

Freshie Organic Tequila Seltzer launched in 2021 in Illinois with a single flavor — lime—and is now launching new flavors and an eight-can variety package with two of each new flavor.


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PowerBrands-Diablo_Shrink wrap – Clayton

Steam technology enables California-based beverage company to expedite labeling process

Clayton’s steam generator creates the dry heat needed for effective shrink sleeve labeling at Power Brands
Sharon Spielman
Sharon Spielman
July 15, 2022

With a new production facility opening in Los Angeles, Power Brands machinery for shrink sleeve labeling to help adhere clients’ product labels to beverage containers.


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Melograno RTD cocktails show off luxe packaging design

New canned cocktail range takes on luxe packaging look

May 9, 2022
Maker’s Mark bourbon

Party Horses to celebrate Kentucky Derby

April 21, 2022

Party Horses announced that Maker’s Mark will be its official bourbon partner for 2022 and supply limited-edition Party Horses commemorative labels to 1,000 early adopters in the coming months. NFTs (non-fungible tokens) are produced as generative artwork that live on a blockchain. 


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Teabags Black Chai Lemongrass Good Earth 50th Anniversary
Tea

Good Earth celebrates 50th anniversary with relaunch of legacy lemongrass and black chai teas

March 23, 2022

Founded in 1972 in California, Good Earth is celebrating its 50th anniversary this year with the relaunch of two legacy teas in limited-edition anniversary packaging: Decaffeinated Lemongrass, and Black Chai. 


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Canned Cocktails Sauza Agave Tequila RTD
Canned Cocktails

Beam Suntory brand Sauza launches RTD canned agave cocktails in four flavors

March 11, 2022

Beam Suntory brand Sauza is launching ready-to-drink (RTD) Mexican-inspired cocktails in four flavors. The cocktails help meet current demand from RTD drinkers looking beyond seltzers.


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