As competition in the ready-to-drink (or RTD) category increases, brands are counting on quality ingredients and carefully designed packaging to resonate with consumers and drive sales.
October 3, 2022
Premixed cocktails were the fastest-growing category for spirits in 2021, according to the Distilled Spirits Council of the U.S. Helping to spur that surge in popularity is Cardinal Spirits.
Freshie Organic Tequila Seltzer launched in 2021 in Illinois with a single flavor — lime—and is now launching new flavors and an eight-can variety package with two of each new flavor.
With a new production facility opening in Los Angeles, Power Brands machinery for shrink sleeve labeling to help adhere clients’ product labels to beverage containers.
Party Horses
announced that Maker’s Mark will be its official bourbon partner for 2022 and supply limited-edition Party Horses commemorative labels to 1,000 early adopters in the coming months. NFTs (non-fungible tokens) are produced as generative artwork that live on a blockchain.
Founded in 1972 in California, Good Earth is celebrating its 50th anniversary this year with the relaunch of two legacy teas in limited-edition anniversary packaging: Decaffeinated Lemongrass, and Black Chai.
Beam Suntory brand Sauza is launching ready-to-drink (RTD) Mexican-inspired cocktails in four flavors. The cocktails help meet current demand from RTD drinkers looking beyond seltzers.
George Dickel, a Diageo brand, and Social Hour, the craft canned cocktail brand, have teamed up to launch an autumn-inspired craft cocktail. Both brands teamed up to release a new premium prepared offering—the Harvest Whiskey Sour.
Sonic may be more known for its drive-in burger joints but now the restaurant is focusing on moving its hard seltzer products into new markets with a new slim can format.