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Andrea Masterton

Andrea Masterton is the vice president of marketing at Poka. In this role, she loves championing the power of "Connected Workers" and the transformative impact a digital factory can have on manufacturing operations. Prior to Poka, Andrea has held senior sales and marketing leadership positions at enterprise security and productivity software companies including OneSpan, eSignLive and Silanis.

Articles

ARTICLES

Cascade Coffee can have two pallets on each side of the cobot

Putting Humans Back In the Manufacturing Loop

Industry 5.0 is the human-centric element that’s needed in a more tech-focused factory floor.

Andrea Masterton

October 29, 2024

While previous industrial revolutions were primarily driven by technological advancements, the emergence of Industry 5.0 is much more people focused. It's not defined by a single technological advancement but by a renewed focus on the human element. This era marks a crucial and overdue transition toward human-centric manufacturing operations, processes and businesses as a whole.

Campbell’s Terminates Exec Over Alleged Disparaging Comments

PepsiCo to Close Two Florida Facilities

Alternative Protein in 2025: Key Trends and Technologies

Events

June 17, 2025

Refrigerated & Frozen Foods’ State of the Cold Chain

On Demand Kelley Rodriguez, Editor in Chief of Refrigerated & Frozen Foods, will be joined in this 60-minute webinar by industry experts to help unpack the latest research.

July 23, 2025

Decarbonizing Process Heat: What You Should Know and Next Steps

On Demand Driven by climate goals, business risk, client interest, and resilience considerations, food and beverage companies are increasingly turning their attention to decarbonizing their production processes.

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