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New Retail Products

Lay's Mashes Up Snack Aisle With Newest Batch of Flavor Swap Releases

Lays_Mash_Upweb.jpg

SOURCE Frito-Lay North America

August 14, 2022

"What makes the Lay's Flavor Swap lineup so much fun is the combination of flavors our fans know and love to create a new-but-familiar snacking experience," says Stacy Taffet, senior vice president of brand marketing, Frito-Lay North America. "This year's newest addition combines our Kettle Cooked variety and the popular Fritos Chili Cheese flavor to make a powerful addition to an already stacked lineup. We're excited to re-release these iconic swaps after last year's success and to continue delivering the flavor experience our fans are looking and asking for."

Lay's Kettle Cooked Fritos Chili Cheese combines the crunch of Lay's Kettle Cooked potato chips with the chili and cheese flavor. This year's Flavor Swap lineup also includes three returning flavors that merge other Frito-Lay favorites.

LAY'S KETTLE COOKED FRITOS CHILI CHEESE Flavor

LAY'S CHEETOS Flavor

LAY'S DORITOS COOL RANCH Flavor

LAY'S WAVY FUNYUNS ONION Flavor

This article was originally posted on www.packagingstrategies.com.
KEYWORDS: brand identity chip packaging chips consumer behavior consumer engagement CPG CPG trends flavor flavor trends legacy brands limited edition packaging limited edition packaging design snack snack brands

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