Supplier News

Oterra Debuts ColorFruit Red Radish Powder

Oterra, producer of natural colors and color solutions, has launched ColorFruit Red Radish Powder, a radish-based red offering that can serve as a naturally sourced alternative to FD&C Red No. 40.

FD&C Red No. 40 (Red 40) is still widely used in the United States. While many food manufacturers are transitioning to naturally sourced colors, replacing Red 40 can be challenging in categories where natural color solutions must deliver consistent results under different manufacturing conditions, maintain shade integrity in finished products, and meet the stability and quality expectations required throughout a product's intended shelf life.

“Our customers tell us that finding a Red 40 replacement goes beyond achieving the right color in the lab,” says Chari Rai, head of innovation, North America, Oterra. “It needs to be consistent, hold up reliably in the finished product, maintain color stability throughout the product's lifecycle, and make commercial sense.”

Key benefits of ColorFruit Red Radish Powder include:

Vibrant red shades at neutral pH, helping maintain bright color in applications where many natural reds struggle to perform.
Reliable performance through baking and extrusion, supporting color stability throughout demanding manufacturing processes.
Consistent color throughout shelf life, helping products maintain their visual appeal from production through consumption.
High color strength, delivering strong color impact at low use levels.

“ColorFruit Red Radish Powder gives formulators a practical route to replace Red 40 in cereals, snacks, baked goods and frostings, and our team in Mount Pleasant is ready to help them make that move,” Rai says.