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Latest headlines

Heinz spices up ketchup with Sriracha

By Jeremy Gerrard
Heinz spices up ketchup with Sriracha
February 10, 2015

Heinz spices up ketchup with SrirachaAdding a kick of spicy chili pepper and garlic, the H.J. Heinz Company is bringing the heat with its new ketchup flavor blended with Sriracha that will be available starting this month.

“We are thrilled to announce that Heinz Tomato Ketchup Blended with Sriracha Flavor will join the beloved Heinz Ketchup portfolio,” said Joseph Giallanella, brand manager of Heinz Tomato Ketchup. “Building off of our successful line of flavored ketchups, fans told us that they would love another bold take on their favorite condiment.”

Giallanella said the company expects the flavor to pair well with existing consumer favorites like cheeseburgers, French fries, chicken and eggs while offering a new way to spice up other recipes.

 The new flavor capitalizes on a growing preference for spicy foods—Sriracha in particular—among US consumers. The product joins Heinz’s line of existing flavored ketchups that include Heinz Tomato Ketchup blended with jalapeno, balsamic vinegar and Heinz Hot & Spicy Ketchup Blended with Tabasco Brand Pepper Sauce. 

KEYWORDS: consumer trends food and beverage industry trends

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Jeremy Gerrard was Food Engineering's Digital/Online Editor. He is a graduate of Auburn University with a degree in journalism. His previous work experience includes years spent as a reporter with the Daily Local News out of Chester County, PA. In addition to writing feature articles for Food Engineering, Jeremy covered the Dry Processing, Field Reports and People and Industry news sections.

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