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Latest headlines

KIND to reduce added sugar in products

By Jeremy Gerrard
Consumers’ added sugar concerns reshape sweetener market
November 11, 2015

Natural food company KIND announced it is reducing added sugar across its original Fruit & Nut bar portfolio.

Beginning spring 2016, select KIND bars will contain between 15 and 50 percent less added sugar. In all, the sugar reduction will affect seven flavors across the company’s popular snack bar business. To make the change without sacrificing taste, KIND is swapping out sweetened fruit with unsweetened fruit and reducing added sugar in ingredients such as yogurt coatings.

“At KIND we’re constantly challenging ourselves to do better,” says Daniel Lubetzky, KIND CEO and founder. “For us, this is much more than a recipe update, it’s about honoring our history and continuing to fulfill our brand promise of making snacks that are both nutritious and great-tasting.”

KEYWORDS: food and beverage industry trends food and beverage manufacturing sugar

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Jeremy Gerrard was Food Engineering's Digital/Online Editor. He is a graduate of Auburn University with a degree in journalism. His previous work experience includes years spent as a reporter with the Daily Local News out of Chester County, PA. In addition to writing feature articles for Food Engineering, Jeremy covered the Dry Processing, Field Reports and People and Industry news sections.

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