AB InBev seeks to sell off Peroni, Grolsch
In an effort to address potential regulatory concerns, AB InBev says it is exploring the sale of a number of SABMiller’s European premium beer brands including Peroni and Grolsch.
The company says it will contact potential buyers in the coming weeks to assess their interest in the brands and their associated businesses in Italy, the Netherlands and the UK.
Any sale of these brands would be contingent upon the closing of AB InBev’s acquisition of SABMiller. The company agreed last month to purchase the London-based global beverage giant for $107 billion. Should the deal go through, the combined company would control nearly one third of the world’s beer supply.
Like the previously announced disposal SABMiller’s Miller business to Molson Coors, this recent decision to pursue the sale of Peroni and Grolsch reflect AB InBev’s pro-active approach to addressing regulatory concerns.