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Latest headlinesPeople & Industry News

AB InBev seeks to sell off Peroni, Grolsch

By Jeremy Gerrard
AB InBev seeks to sell off Peroni, Grolsch
December 3, 2015

In an effort to address potential regulatory concerns, AB InBev says it is exploring the sale of a number of SABMiller’s European premium beer brands including Peroni and Grolsch.

The company says it will contact potential buyers in the coming weeks to assess their interest in the brands and their associated businesses in Italy, the Netherlands and the UK.

Any sale of these brands would be contingent upon the closing of AB InBev’s acquisition of SABMiller. The company agreed last month to purchase the London-based global beverage giant for $107 billion. Should the deal go through, the combined company would control nearly one third of the world’s beer supply.

Like the previously announced disposal SABMiller’s Miller business to Molson Coors, this recent decision to pursue the sale of Peroni and Grolsch reflect AB InBev’s pro-active approach to addressing regulatory concerns.

KEYWORDS: beverage industry mergers and acquisitions

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Jeremy Gerrard was Food Engineering's Digital/Online Editor. He is a graduate of Auburn University with a degree in journalism. His previous work experience includes years spent as a reporter with the Daily Local News out of Chester County, PA. In addition to writing feature articles for Food Engineering, Jeremy covered the Dry Processing, Field Reports and People and Industry news sections.

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