At least for now, the gluten-free food trend is here to stay. In a few short years gluten-free products have penetrated retail shelves and become a potent force in the food industry with more manufacturers launching and embracing their own private label brands. According to a recent study from market researcher Packaged Facts, more than half of consumers have noticed a significant increase in the range of gluten-free products available at retail outlets in recent years. Almost a quarter of consumers make a point of shopping at stores with hefty selections of gluten-free products.

But retail isn’t the only place consumers are noticing a difference. The study revealed a noticeable parallel between a tendency to purchase gluten-free products when grocery shopping and the tendency to seek out these products when dining out. Approximately 15 percent of US consumers who purchased gluten-free foods in the past three months have also chosen a gluten-free menu item at a quick-service, fast-food, or takeout restaurant in the past six months, according to Packaged Facts’ survey. Approximately 20 percent have ordered a gluten-free option while dining at a sit-down restaurant.