Experts from the US Patent and Trademark Office (USPTO) and the Consortium for Common Food Names (CCFN) will highlight the recent challenges and opportunities US food and beverage companies are facing given the increasing global discussions surrounding geographic indications (GIs).

The day-long seminar will be held on June 21, at the Chicago Marriott O'Hare, in Chicago, IL.

Representatives will speak on GIs—signs used on products that have a specific geographical origin and possess qualities or a reputation that are linked to that origin—and ways companies can protect trademarks and common food names. Recently, the European Union is attempting to impose rules on GIs that could bar US companies from using many generic food terms like bologna, salami and parmesan in the US market and in markets around the world.

To ensure food and beverage companies are prepared and equipped with the right information, experts will outline:

-The tools available to protect product names and safeguard sales.

 -USPTO’s considerations in protecting trademarks and generic terms and names.

-The expanding threat of restrictions facing U.S. companies and their buyers.

More information can be found here.