Today, when a customer receives a carton from Amazon, there’s no doubt where it originated. Once, Amazon shipped in plain old boxes, but now there’s name recognition; the carton also serves as a reminder of Amazon products and services. Many other online retailers are now realizing that the shipping container is the final statement of their brands, and the carton’s graphic design should make a positive, proud brand statement.

Sutherland’s Packaging E-COMplete originated from a combination of the company’s longstanding versatility and recently incorporated technology. In addition to precision, high-speed lithographic printing, the company has also perfected an innovative direct printing technique, which gets around the traditional practice of mounting a lithographic label over corrugated surfaces.

Well suited for the retail consumer products sector and club displays, this maximal impact, cost-effective full-color technology enables customers to save on both material expenditures and shipping times. Sutherland also features high-speed digital production with color matching capabilities.

Sutherland’s ability to provide ultra-customized solutions—for example combining direct-to-corrugated with litho or conventional printing methods with digital technology—opens new possibilities for shippers. Sutherland’s new large-format, double-sided printer allows single-pass capabilities for corrugated packaging.

“By cost-effectively beautifying previously plain boxes, Sutherland Packaging’s E-COMplete is an effective customer retention tool in the fast-growing online retail sector,” says Tom Sutherland, president of Sutherland Packaging. “For too long, e-commerce shippers have been overlooked as the valuable branding tools and customer touchpoints they offer retailers. Our new program provides sorely-needed improvements to corrugated shippers.”