Alcohol producers must go through both a distributor and retailer to sell their product, and recent market shifts are creating a mix of opportunities and challenges for producers.
Yes Way Rosé, the female-owned wine and lifestyle brand has debuted Yes Way Rosé Blueberry + Lavender Spritz, the newest flavor in the brand’s growing low-alcohol spritz portfolio.
San Diego-based SouthNorte Brands has launched into the ready-to-drink (RTD) canned cocktail category with three 12oz. tequila based cocktails: Paloma, Matador and a Mexican Mule. SouthNorte’s colorful can is designed with an homage to Mexico, featuring the traditional and decorative papel picado.
Beam Suntory brand Sauza is launching ready-to-drink (RTD) Mexican-inspired cocktails in four flavors. The cocktails help meet current demand from RTD drinkers looking beyond seltzers.
Thirstie, a leading technology company that connects beverage alcohol brands with consumers, has launched gift cards for alcohol brands, the first and only gift card solution of its kind in the US.
