Huel’s product portfolio, spanning forms including ready-to-drink and powders, is supported by digital execution, strong direct-to-consumer sales and a fanbase in the UK, Europe and the U.S.
As Valeo Foods Group’s eighth acquisition since 2022, Prestige reinforces the company’s ambition to strengthen its position as Europe’s leading sweet treats champion.
As part of the transaction, Ferrero will take over Bold Snack's office and factory in Divinópolis, Minas Gerais, with approximately 300 employees expected to join Ferrero Brazil.
This combination would bring together complementary innovation engines — Dawn Foods' application-led creativity and Puratos' R&D-led ingredient technology — alongside complementary production models.