The companies say this combination is positioned to unlock new regions, flavors, innovation and consumption occasions in both retail and foodservice channels across the combined business.
The company says the multi-million-dollar investment will broaden its global portfolio with more comprehensive specialty fat products and strengthen its overall food solutions offerings.
Huel’s product portfolio, spanning forms including ready-to-drink and powders, is supported by digital execution, strong direct-to-consumer sales and a fanbase in the UK, Europe and the U.S.
As Valeo Foods Group’s eighth acquisition since 2022, Prestige reinforces the company’s ambition to strengthen its position as Europe’s leading sweet treats champion.